A brand new research exhibits that just about 40 p.c of Portuguese customers now store on-line at the very least as soon as per week. A yr in the past, solely 24 p.c of customers within the nation stated that they shopped on-line with the identical frequency. The remaining 62 p.c now store on-line as soon as or a number of occasions a month.
These knowledge come from the second version of the research “On-line Consumption in Portugal 2026”revealed by Webloyalty. It affords insights into evolving client behaviors in Portuguese ecommerce. The research exhibits that digital buying is now a daily behavior for many individuals.
Web entry drives on-line buying development
The rise in on-line buying behavior is intently linked to web entry in Portugal. One other latest research from DataReportal confirmed that round 86 p.c of the inhabitants makes use of the web repeatedly. This comes down to eight.84 million web customers in Portugal.
66% of purchases had been made on a cell phone
The identical research additionally indicated that there are greater than 14 million lively cellular connections within the nation. And in Webloyalty’s report, in 2026, 66 p.c of on-line purchases had been made utilizing cellphones. This is a rise of 8 share factors in comparison with 2025. Computer systems stay in second place (31.4 p.c), whereas tablets are used a lot much less usually (solely 2.2 p.c).
‘On-line buying is handy’
The report additionally seemed into why Portuguese customers select to buy on-line. Most of them (62 p.c) say they select on-line buying as a result of it’s handy. The flexibility to check costs was additionally named usually (55 p.c) . Many additionally worth entry to promotions (53 p.c), detailed product data (30 p.c), and buyer evaluations (14 p.c).
Trend, expertise and sweetness lead on-line purchases
In response to the reort, clothes and niknaks lead the rating relating to the preferred product classes that had been ordered on-line. As much as 66 p.c of purchases had been in that class. It’s adopted by expertise merchandise (39 p.c) and well being and sweetness objects (38 p.c). Journey providers and occasion tickets are additionally steadily bought on-line.
For 61% of internet buyers in Portugal, a retailer’s location is irrelevant when making a purchase order
The analysis additionally exhibits blended preferences relating to retailer location. A few quarter of customers desire Portuguese on-line shops. And 13 p.c go for cross-border on-line shops. Nonetheless, most buyers (61 p.c) say the shop’s nation is just not a decisive issue when making a purchase order.
