It’s a brand new yr and I need some new purchasers!
I’m itching to get some freelance writing jobs and for this iteration, I’m going to double down and search for purchasers on LinkedIn.
If you wish to observe me on this, I’ve been speaking about it brazenly over on TikTok.
And I’m being clear as a result of I get feedback or responses saying, “I wish to be constant on LinkedIn too, however I can’t recover from the concern of posting.”
I get it.
Most freelance writers aren’t naturally self-promotional. It took me years to be comfy at being self-promotional.
However, I’m hoping this submit will enable you to quicker and also you don’t should undergo years to begin selling your writing and enterprise.
As a result of the fact is that advertising and marketing your small business on LinkedIn works.
It’s how I discover purchasers, keep seen, and hold conversations heat all year long.
Over the previous few years, I’ve constructed a presence that doesn’t depend on bragging or oversharing, simply clear writing, helpful insights, and consistency.
LinkedIn isn’t about “Have a look at me!” It’s “Right here’s one thing useful.” That shift makes the whole lot simpler.
And whenever you mix that with a long-game technique, you cease stressing about each submit and begin specializing in constructing a gentle consumer pipeline.
Right here’s how I do this.
1. Schedule Posts In Advance
Loads of LinkedIn paralysis begins with overthinking.
You hit publish, cringe somewhat, after which stare at your notifications to see if anybody appreciated it.
Scheduling your posts removes all of that.
I schedule weeks of posts at a time, normally early within the morning, proper once I’m getting my youngsters prepared for varsity and never checking LinkedIn in any respect.
By the point I lastly log in, the submit has been reside for a minimum of 20 minutes and the panic has worn off.
When you’re repurposing feedback, this will get even simpler.
Ten feedback = two weeks of posts should you schedule one per day.
LinkedIn has a local scheduling instrument, and it’s straightforward to make use of.
All you do is write your submit first.
Then, as a substitute of posting it, click on on the clock image to, “Schedule for later.”
Then set the day and time.
I just like the schedule a submit each single day and the time early within the morning to get essentially the most attain.
Any of those will get the job carried out, however the true profit is that this: as soon as your posts are scheduled, you cease obsessing over them.
2. Very Few Posts Ought to Be Self-Promotional
One factor I see on a regular basis, particularly with new freelance writers, is the stress to finish each submit with a CTA:
“DM me for assist!”
“Let’s work collectively!”
“Ebook a name!”
The intent is sweet, but it surely backfires.
I labored with somebody who had nice concepts however solely posted each two weeks. And every of these posts ended with a robust pitch. Two issues:
- Posting each two weeks isn’t sufficient for folks to recollect who you’re.
- Fixed self-promotion makes folks scroll previous you.
LinkedIn works whenever you share generously.
If somebody desires to work with you, they’ll click on your profile. They’ll learn your headline. They’ll see your featured hyperlinks. You don’t should shout.
I submit self-promotional content material perhaps as soon as each 10 days, and even then, it’s delicate.
A easy “As a contract fintech author…” is sufficient to remind folks what I do.
These are the matters that construct belief. They’re additionally the posts purchasers truly learn.
3. Join With Potential Purchasers
Connecting with folks is without doubt one of the best methods to develop on LinkedIn—with out pitching.
I join with founders, entrepreneurs, content material leads, and editors repeatedly. Not as a result of I count on something from them, however as a result of extra connections = extra feed visibility. Even when they by no means rent me, their community may.
I’m energetic in Slack communities too. After I meet somebody fascinating, I join on LinkedIn. And I by no means pitch. No person likes a “pitch slap.”
As an alternative, I faucet the little bell icon on their profile. That method, I’m notified each time they submit—and I can remark thoughtfully to remain of their orbit.
I used this identical method again once I was operating gross sales at a advertising and marketing company. We weren’t an enormous identify, so staying seen meant the whole lot. Folks remembered me as a result of I confirmed up—not as a result of I requested for something.
This nonetheless works right this moment, particularly for freelancers.
4. Collaborate With Different Folks
Collaborations are instantaneous visibility boosters. And, it’s straightforward too?
Some methods you’ll be able to collaborate with others embrace:
- podcasts
- visitor posts
- webinars
- co-written content material
- skilled roundups
Each collaboration faucets into another person’s viewers, typically a a lot greater one.
For instance, digital marketer Lori Ballen interviewed me, which helped me get extra seen.
In contrast to typical LinkedIn content material, collaboration posts ought to be somewhat self-promotional.
Folks count on it. You’re sharing one thing new you created or contributed to.
And purchasers discover.
I get messages like:
“I heard you on this podcast…”
“I learn your visitor article…”
That is proof that collaborations journey farther and last more than one-off posts.
5. Reintroduce Your self in Their DMs (With out Being Awkward)
Sometimes, I’ll scroll by my LinkedIn DMs and spot a dialog that went quiet months in the past.
Perhaps they had been hiring on the time.
Perhaps they weren’t prepared.
Perhaps life simply occurred.
Both method, these quiet threads are alternatives.
Reaching again out doesn’t must really feel pushy. I deal with it like reintroducing myself at a networking occasion:
- A brief message.
- A pleasant tone.
- Zero assumptions.
One thing like:
“Hey! We related some time again and I seen we by no means received the possibility to proceed our dialog. I’d like to reconnect and see what you’re engaged on this yr.”
This works as a result of folks neglect, even those who appreciated you.
A light-weight reintroduction places you again on their radar with out feeling salesy.
And most of the time, they’ll reply with an replace, a brand new initiative, or a content material want they didn’t have earlier than.
It’s a small behavior, but it surely’s one of many best methods to restart heat relationships and open the door to future consumer work.
6. Replace Your LinkedIn Title With Related Phrases
Your LinkedIn headline is without doubt one of the first issues potential purchasers see, and one of many best locations to remain present with what’s occurring within the trade.
I replace mine repeatedly as a result of the phrases purchasers seek for shift quick.
For instance, I lately added “AEO & GEO” to my headline.
These are the conversations entrepreneurs, founders, and content material leads are having proper now. In the event that they’re looking for writers who perceive AI-driven search, I wish to present up.
You don’t should overhaul your headline each month, however small updates enable you to keep discoverable.
Add rising phrases in your area of interest.
Make clear your specialty. Embody the forms of content material you create.
Purchasers scroll quick when testing your headline so it ought to inform them precisely what you do and the way present your data is.
A robust, related headline makes you simpler to search out, simpler to recollect, and simpler to rent.
7. A Lengthy-Sport Technique to Keep away from the Exhausting Promote
Most writers don’t benefit from the exhausting promote. I don’t take pleasure in doing it. I don’t take pleasure in receiving it.
And the excellent news? You don’t want it,vnot anymore.
Patrons right this moment are taking note of:
- relationships
- mutual connections
- heat introductions
- constant presence
- referrals
- folks they genuinely like
The loudest entrepreneurs aren’t successful. Essentially the most helpful ones are.
And that’s nice for writers!
It’s straightforward to attach with folks on LinkedIn and touch upon their posts after which warmly introduce your self.
No harsh pitching or desparate DMs.
When you present up with good data, a useful voice, and a transparent specialty, purchasers will come to you.
It’s how most of my consumer work occurs now, nearly totally inbound.
And LinkedIn is the one platform the place all three compound over time.
Utilizing LinkedIn to Discover Writing Jobs
There ya go!
That is how I’m utilizing LinkedIn to search out purchasers in 2026.
Let me know within the feedback what you’re doing on LinkedIn to search out freelance writing jobs!
