How do you flip a developer-first product right into a progress engine with out shedding belief, readability, or focus alongside the best way?
On this episode of Tech Talks Day by day, I’m joined by Sanjay Sarathy, VP of Developer Expertise and Self Service at Cloudinaryfor a grounded and considerate dialog about product-led progress when builders sit on the middle of the story. Sanjay operates at a uncommon intersection. He leads Cloudinary’s high-volume self-service movement whereas additionally caring for the developer group that fuels adoption, advocacy, and long-term loyalty. That twin perspective, half enterprise, half builder, shapes every part we focus on.
Our dialog picks up on a theme I’ve been exploring throughout latest episodes. When technical work is defined clearly, whether or not that’s safety, efficiency, or reliability, it stops being background noise and begins supporting progress. Sanjay shares how Cloudinary approached this from day one, beginning with founders who had been builders themselves and carried a deep respect for developer belief into the corporate’s DNA. Documentation that displays actuality, platforms that behave precisely as promised, and help that exhibits up early relatively than as an afterthought all play an element.
What stood out to me was how early Cloudinary invested in technical help, even earlier than many conventional progress motions had been in place. That call formed a self-service expertise that also feels human at scale. With 1000’s of developer sign-ups every single day and thousands and thousands of builders utilizing the platform, Sanjay explains how belief compounds into referrals, phrase of mouth, and sustained adoption.
We additionally dig into developer advocacy and why group is never a single factor. Builders collect round frameworks, instruments, workflows, and shared issues, and Cloudinary has discovered to fulfill them the place they already are relatively than forcing them right into a single branded house. From React and Subsequent.js customers to enterprise advisory boards, suggestions loops develop into a part of the product itself.
As AI reshapes how software program is constructed and developer instruments develop into extra crowded, Sanjay provides a clear-eyed view on what separates firms that develop steadily from those who burn shiny and stall. Profitability, experimentation with intent, and the self-discipline to double down on what works all characteristic closely in his considering. It’s a dialog rooted in expertise relatively than idea.
When you care about product-led progress, developer belief, or constructing platforms that scale with out shedding their soul, this episode provides lots to consider. As all the time, I’d love to listen to your perspective too. How do you see developer communities shaping the following section of product progress, and the place do you suppose firms nonetheless get it flawed?
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