Temu served a median of almost 130 million Europeans per 30 days within the second half of 2025. That’s 12 p.c greater than within the first six months of final 12 months. Particularly Spain and Italy noticed a robust improve in customers.
This emerges from a brand new transparency report that Temu submitted underneath the Digital Companies Act. As a Very Giant On-line Platform (VLOP), the Chinese language firm should publish insights into, amongst different issues, its person numbers twice a 12 months. These figures are additionally damaged down per EU member state.
Progress tempo maintained
Temu’s common variety of month-to-month customers throughout the EU elevated from 115.7 million to 129.7 million inside six months. The addition of 14 million buyers represents progress of 12.1 p.c, corresponding to the 12.5 p.c progress recorded within the earlier reporting interval.
Temu gained 14 million month-to-month customers within the EU
Temu, which has been energetic in Europe for lower than three years, continues to draw new teams of European customers at a double-digit tempo after an preliminary part of explosive progress. The expansion charge of Shein, one other Chinese language platform that not too long ago printed European person figures, is considerably decrease at 6.9 p.c. Its variety of month-to-month EU customers (155.7 million), nevertheless, is greater than Temu’s.
Temu in Southern Europe
Temu is increasing notably shortly in Southern Europe. Spain added 2.1 million month-to-month customers, a 17 p.c improve to 14.7 million. Progress in Italy was virtually as sturdy, with 2.0 million new customers (up 16 p.c to 14.9 million). In some smaller markets akin to Hungary and Slovakia, progress charges had been even greater, though person numbers there are a lot decrease.
Temu in Germany
Germany stays Temu’s largest market in Europe by way of month-to-month customers. On common, the platform attracted 20.9 million customers per 30 days (up 8,3 p.c) within the nation the place Amazon is dominant.
Germany stays Temu’s high market in Europe
A current survey by ECC CLUB, a part of analysis institute IFH Köln, discovered that 38 p.c of German customers have ordered from Temu no less than as soon as, in contrast with 21 p.c for Shein and 16 p.c for AliExpress. The Chinese language platforms stay in style regardless of issues about product high quality and security. Step by step, client belief in these platforms seems to be growing.
