Final 12 months, on-line gross sales in Sweden elevated 10 p.c in comparison with the 12 months earlier than. In whole, ecommerce reached roughly 14 billion euros (153 billion Swedish Kronor). That is the best turnover ever recorded within the nation.
These knowledge come from the newest version of the E-barometern report from PostNord, a logistics supplier within the Nordics. The report focuses on the ecommerce market in Sweden. The corporate collected data from 101 on-line retailers.
‘Report-breaking 12 months’
Based on the report, 2025 was a record-breaking 12 months for Swedish ecommerce. The earlier highest turnover was reached in 2021, with 146 billion Swedish Kronor (round 13.4 billion euros). The turnover of 153 billion Swedish Kronor (14 billion euros) final 12 months, is the best that the net market has ever reached.
In comparison with 2024, on-line gross sales elevated 10 p.c. The full on-line turnover reached 140 billion Swedish Kronor in 2024. This comes all the way down to 12.9 billion euros.
On-line gross sales per sector
When inspecting on-line retailers by trade, seven out of eight sectors measured within the report confirmed constructive progress. It turns into clear that pharmacies have grown lots final 12 months. Their progress fee was 18 p.c. The sector reached a turnover of 1.6 billion euros (17.4 billion Swedish Kronor). The sectors on-line share additionally elevated, from 23 to 26 p.c.
Pharmacies and the class furnishings and residential furnishings each grew 18% when it comes to gross sales
For the primary time because the pandemic, pharmacies confronted competitors for the highest‑progress place. Furnishings and residential furnishings additionally elevated 18 p.c in 2025, though from a decrease start line. This class reached internet gross sales of 860 million euros (9.3 billion Swedish Kronor). The sector’s on-line share elevated barely, from 13 to fifteen p.c.
Residence electronics stays the class with the best ecommerce penetration: 51 p.c (in 2024, it was 49 p.c). General, the net share of retail in Sweden was 15 p.c final 12 months. It is a slight improve in comparison with 2024, when the net share was 14 p.c.
