Since 1997, Landyachtz has been an iconic identify in skateboard tradition and innovation. Based by two skate boarders in Vancouver, the corporate has grown into some of the acknowledged names in longboarding and concrete biking, with a loyal international following and deep group roots.
From pioneering the longboard to hand-building customized cruisers and bikes, Landyachtz is constructed on craftsmanship and a spirit of journey. They’re a community-focused firm, and proceed to sponsor grassroots occasions and host weekly skate nights.
In the present day, Landyachtz operates a number of profitable enterprise strains: wholesale, unique gear manufacturing (OEM), and direct-to-consumer (D2C) ecommerce.
We sat down with Jacob Lambert, ecommerce and advertising and marketing specialist at Landyachtz to learn the way switching from Shopify Plus to WooCommerce has saved them tens of 1000’s of {dollars} and granted them much more management and adaptability.
- Lowered yearly platform charges when switching from Shopify Plus to WooCommerce from $45,000 to lower than $10,000.
- D2C ecommerce now represents 20% of complete gross sales with a median order worth (AOV) of $175.
- Refined their on-line expertise from separate worldwide web sites to a single, versatile on-line retailer.
- Maintains round 1,500 SKUs, together with accomplished builds, variable merchandise, and elements.
When Landyachtz determined to construct out the D2C aspect of their enterprise, they began with Shopify. Throughout the pandemic, they noticed an 8x improve in ecommerce gross sales, with thrilling development throughout their skating group.
As Landyachtz’s ecommerce channel expanded alongside its international wholesale and manufacturing enterprise, the crew started to really feel the pressure of Shopify Plus. What as soon as labored for a small D2C setup had turn out to be exponentially dearer and limiting for a fast-growing, multi-region model.
Shopify was taking us to the cleaners with cross-border charges. The flexibleness to run our enterprise our approach wasn’t there. We knew we wanted a platform that gave us full management.
— Jacob Lambert, Ecommerce and Advertising Specialist, Landyachtz
Working throughout Canada and the US additionally meant Lambert and crew had been operating duplicate Shopify shops — doubling app prices, configuration work, and upkeep.
Past price, Shopify’s inflexible checkout expertise restricted how Landyachtz might deal with funds, supply buy-now-pay-later choices, and handle regional pricing. Cross-border gross sales compounded the difficulty, with conversion and transaction charges consuming into margins.
Landyachtz wanted to reclaim management and reevaluate their prices by switching to a unique platform — quick. So, in the beginning of 2024, they migrated to WooCommerce.
In 2024, Landyachtz relaunched their ecommerce website on WooCommerce, a transfer that instantly eradicated the constraints they confronted on Shopify and gave them the pliability to develop on their very own phrases. Annual platform prices dropped from roughly $45,000 to below $10,000, together with internet hosting, extensions, and upkeep.
With a single WooCommerce website, they now handle each USD and CAD transactions seamlessly by way of Braintree and Aelia, connecting every forex to separate financial institution accounts for easier accounting.
“WooCommerce gave us the power to take full management of the cost gateways, currencies, and checkout on a single website,” mentioned Lambert. “We’ve halved our workload and face no further processing charges to run our multinational enterprise.”
Establishing video content material and different customized submit varieties on product pages turned a lot simpler to do as effectively. The crew built-in their WooCommerce retailer seamlessly with Braintree and Aelia for streamlined cashflows, worth shows, and accepting funds in a number of currencies. Extensions like Composite Merchandise and Sensible Coupons enable them to supply bundled merchandise and run inventive promotions that weren’t doable earlier than.
Extra importantly, WooCommerce considerably lower down their annual prices and allowed Landyachtz to direct cash to as an alternative profit the skaters themselves. Total, the change to WooCommerce unlocked:
- Full management of cost gateways, forex conversions, and a single checkout.
- A number of financial institution accounts related to at least one checkout.
- Actively set totally different producer’s prompt retail costs (MRSPs) in numerous areas.
- A decrease day-to-day workload.
- No further processing charges for operating a multinational enterprise.
- Vital discount in upkeep prices.
As Lambert reiterated: “I can’t consider a single efficiency metric that hasn’t improved because the change.”
WooCommerce granted Landyachtz the pliability to tailor their message and buyer expertise with none limitations.
With plans to switch their wholesale B2B enterprise absolutely onto WooCommerce, Landyachtz will quickly be capable of run the 2 main facets of their enterprise from a single, cost-effective platform — with all of the management and adaptability they want.
Doing so will serve them effectively for his or her plans to broaden and scale their presence in Australia, Europe, and different markets. Domestically, Landyachtz continues to hit the streets of Vancouver and skate on a regular basis, an embedded a part of the native and inside skate communities, as seen by way of their Skate and Discover marketing campaign.
With extra money and time at their disposal, Landyachtz can prioritize what actually issues: serving (and skating with) the locals wherever they go.
Feeling caught along with your ecommerce resolution? Let’s discuss.
Mahrie leads built-in advertising and marketing at Woo, the place she bridges development, product, partnerships, and demand gen to drive platform development throughout retailers, builders, companies, and tech companions. She’s spent her profession throughout SaaS, ecommerce, internet hosting, and open supply. Exterior of Woo, you may discover her biking, mountain climbing, or liking… varied dishes from eating places round Toronto.
