A couple of occasions out of the 12 months I inform myself, “I should be on LinkedIn and submit extra typically.“
So then I do. I submit every single day, I interact on the platform and I observe individuals who rent writers.
However after per week or 10 days, I cease posting every single day and I cease visiting LinkedIn within the morning.
One thing else holds my consideration and I abandon LinkedIn all collectively.
And this occurs a couple of occasions a 12 months.
Effectively, in 2026, one thing modified. I beginning going to LinkedIn to learn extra about AEO and GEO and spending extra time on the platform.
And since I used to be on LinkedIn extra, I made a decision to start out being extra intentional on LinkedIn in order that I can pitch and land consumer work.
That is nonetheless occurring too. I’m nonetheless within the thick of this LinkedIn problem and it’s been a full month.
So, let’s have a look at the outcomes of a month of LinkedIn posting and what precisely I did to get thus far.
The LinkedIn Problem Outcomes
As a result of LinkedIn was entrance and middle in my thoughts, I began posting extra constantly (M-F) late June.
I scheduled as many posts as I might and over time simply stored including to the queue.
Many of the matters centered round freelancing, jobs and consumer work.
Every week, I bought across the identical quantity of feedback, impressions and connection requests. It wasn’t till I printed a submit about locations to search out writing jobs that folks began sharing it, reposting it and commenting on it.
It acquired over 66,000 impressions that my profile grew. I gained extra followers, connections, commenters and Likes.
Since then, my total metrics have skyrocketed.
My numbers have gone down since that viral submit, however total, it’s nonetheless a lot increased than regular (round 20,000 impressions and some feedback and Likes beforehand).
Apart from posting day by day M-F, I used to be additionally making an attempt to make an effort to touch upon posts and observe or join with individuals who rent writers (content material entrepreneurs, communications supervisor, CEO).
Through the month I’ve additionally utilized to a number of freelance writing jobs however I haven’t heard something but aside from one (that mentioned they’ll preserve my utility on file).
That’s, till this morning. In my electronic mail inbox I discovered a giant SaaS model with a contract alternative.
They mentioned they seen my LinkedIn profile and have been impressed.
That is new however I believe the extra I preserve publishing content material on LinkedIn the extra I’ll get emails like this from well-known SaaS manufacturers.
So how did this occur? I actually don’t have essentially the most followers out of different freelance writers. I do know a number of content material writers with 20,000 followers and extra. I solely have 10,000 followers.
I additionally don’t interact as a lot as I ought to on the platform as different writers do. What modified then?
Let’s have a look at the particular issues I did on LinkedIn on TOP of writing 145 LinkedIn posts in month.
How I Gained a Freelance Writing Job Utilizing LinkedIn
How was I capable of create 145 LinkedIn posts in 30 or so days?
I’ll inform you that I didn’t repurpose them from emails, weblog posts or Youtube movies.
Every of those posts are distinctive views that I had.
What ended up occurring was I used to be getting day by day inspiration.
1. Gathering Subjects for Day by day Posting
Since I used to be on LinkedIn each morning, I might scroll by means of my feed to search out posts that me the place I might touch upon them.
Different posts that me have been as soon as that had a take or opinion. These posts made me need to do MORE than simply remark, I ended up simply writing out my very own opinion or perspective on that subject.
For instance, I’ll have seen a submit on speaking to your newbie self and what recommendation you’ll give.
This sparked a submit thought:
“If I might return and speak to myself in 2014, there are a couple of items of freelance writing recommendation I’d inform myself to disregard fully.”
So I might in all probability discover 3-4 concepts like this and simply schedule them on LinkedIn.
However I do know I needs to be extra strategic with my LinkedIn posts if I need extra leads. For instance, writing about knowledge from my enterprise or how I helped my purchasers in development or AI quotation is what’s going to assist herald leads however it would additionally herald much less engagement I believe.
So, over time I plan so as to add a few of that content material to my LinkedIn schedule however proper now, I’m within the development section.
2. Tweak My Title
I like to alter my LinkedIn bio title so much.
Through the month I switched it no less than twice. One model had “conversion” within the title and different occasions simply “freelance author” within the title.
Right here is the place I landed on with my bio title:
It’s okay to alter up your title on a weekly foundation. Discover phrases and phrases that prospects use to search out YOU.
The SaaS model that reached out to me was actively looking on LinkedIn for a author and located me.
3. Optimized My Expertise Titles
On LinkedIn, you’ll be able to construct out your expertise with the completely different writing purchasers or visitor posts you might have. While you create a brand new expertise you’ll be able to title your job position.
As soon as it was created I by no means touched it, till now.
Most of the titles for my jobs with Zapier, Wordtune or Smartbloger have been “freelance author” or “freelance content material author.”
Nothing particular. So I made a decision to alter and optimize every job title.
I attempted to make use of titles which can be well-liked or “wished” from companies like:
- Tech freelance author
- E mail advertising
- eCommerce
- Software program freelance author
By naming my service in numerous methods, I can appeal to extra companies as a result of one firm might seek for a tech freelance author however one other one may need an eCommerce freelance author. Each take care of tech however one is extra niched than the opposite.
4. Up to date My LinkedIn Banner + Image
Similar to my bio title, I additionally wish to often change my LinkedIn banner.
I’ll change the copy, shade or message.
For this time, I wished to alter the colour, message and my profile image.
My banner is white and I wished it yellow. My profile pic had me carrying a yellow hoodie so I wanted to search out one other picture of me so it didn’t conflict with the yellow banner.
From there, I wished to give attention to AI quotation and LinkedIn govt posts. These have been “new” companies I wished to spotlight and provide.
So, I made my copy on the banner replicate these modified.
I’m unsure the copy on my banner is precisely what I need however for now it did impress a SaaS model in order that’s good to know.
For you, mess around with other ways to point out your expertise or experience in your area of interest subject. Go forward and take a look at different author LinkedIn banners to see how they used that house.
A couple of years in the past, I seen one author had testimonials on their banner and I believed that was such a good suggestion that I added considered one of my greatest testimonials on my banner. I feel this helps with prospects trying on the total model and what I present.
And I do know for model new freelance writers, you gained’t have all this credibility however go searching and internally to attempt to place your self with some credibility.
If you wish to break into medical writing since you are or was a nurse you should use that have and discuss that in your banner.
Or, should you’re a trainer however you need to be a journey author you should use your information of educating youthful children and present which you could clarify difficult concepts and write it for customers to know it simply.
5. Used LinkedIn Hashtags
That is the primary time I’m constantly utilizing hashtags on my posts. I don’t know if that’s how I used to be capable of get a viral submit (my first time additionally) nevertheless it doesn’t harm to make use of them.
I don’t have a system of choosing or selecting which hashtag to make use of. I simply write those that match the subject I’m writing about.
If it slants extra for work from home mothers and productiveness, then I might use these for hashtags. I’ve heard from different writers that they select one normal hashtag (content material advertising) then one that’s for a medium-sized viewers (content material advertising technique) after which the ultimate one is extra niched to your subject (B2B content material advertising).
I don’t know if that works higher nevertheless it’s price a strive.
6. Write Articles on LinkedIn
As a result of my intention of being on LinkedIn was to be taught extra about AEO/GEO I made a decision to up my AI quotation and write articles on LinkedIn.
Through the month I wrote two articles (each on AEO/GEO) and publishing it routinely publishes in your feed.
Once more, that is simply one other strategy to drum up extra engagement and dialog round your model. Whereas I’m doing this for AEO, I’m fairly certain publishing on LinkedIn will develop your attain and over time, develop the individuals who test you out.
Once I view my viewers anylytics on LinkedIn I can see a breakdown of job titles who checked out my profile.
Whereas I do know writers view my profile and have interaction with my posts, I see founder up there. That’s an excellent signal that my profile is reaching broader folks, particularly with different job titles like, co-founder, chief govt officer or proprietor.
What Do I Do Now?
As you’ll be able to see, it does take loads of content material and being on the platform to achieve a gig. I’ll say I wasn’t completely strategic in what I posted and I didn’t strive to hook up with content material entrepreneurs or folks in control of content material regularly.
What I did give attention to was discovering posts that had job adverts. I might look over the job after which resolve if it was price it to use.
Through the month I pitched to 9 freelance writing job adverts. This isn’t sufficient or so much. For a pitching stint I counsel chilly emailing 10 companies M-F so by the second week you’ve pitched to 100 companies.
With these numbers, you’ll get multiple lead like I acquired on this LinkedIn problem.
If this SaaS model falls by means of and I don’t get employed then I’ll do a pitching stint for chilly emailing.
Over to you – how are you discovering LinkedIn to discovering and touchdown consumer work? Let me know within the feedback.
