A information to TikTok for WooCommerce

Should you’ve been eyeing TikTok as the subsequent channel to get your WooCommerce retailer in entrance of latest prospects, however feeling a bit misplaced in navigating the content material and viral developments, right here’s an early reward.

This information goals to give you sensible, actionable insights on the right way to leverage TikTok to spice up your WooCommerce retailer’s efficiency throughout the important vacation procuring interval.

TikTok is the proper place for WooCommerce retailers to attach with keen gift-givers and vacation lovers this vacation season. It’s the place manufacturers can spark pleasure and enhance gross sales, as customers search for the proper presents and must-have vacation objects.

With content material spanning each stage (and sentiment) of the vacation season, TikTok creates alternatives for small companies from the buildup to the massive day.

Don’t want to listen to any extra? Get began on the TikTok for WooCommerce extension — and in case you’re new to TikTok promoting you is perhaps eligible to faucet into $6,000 USD advert credit score (phrases and circumstances apply).

Let’s get (nut) cracking.

With over one billion month-to-month energetic customers, TikTok is the place to be. It’s a strong commerce platform the place your merchandise can attain extremely engaged patrons who’re on the lookout for the excellent reward (or a bit one thing for themselves). Right here’s why TikTok must be on the prime of your vacation advertising record:

• Large attain: You’re tapping right into a extremely energetic consumer base, with a median of 58 minutes spent per day on the app, which means a number of possibilities in your merchandise to be found.
• Discovery that converts: TikTok surfaces the precise content material to the precise viewers, even in case you don’t have an enormous following. 64% of customers on TikTok have made a purchase order after seeing an advert or shoppable content material on the platform.*
• Ecommerce-first: From product tags to native procuring options, TikTok has made it straightforward for WooCommerce retailers to show content material into gross sales. On Black Friday final 12 months, TikTok Store hit over $100M in gross sales.

*Supply: TikTok Advertising Science US, Commerce Panorama Examine 2024, commissioned by TikTok in collaboration with Ipsos

On TikTok, it’s all about entertaining, genuine, and relatable content material. So how can your WooCommerce retailer stand out on this ocean of content material?

Manufacturers like Dan O’s Seasoning have leaned into creating natural content material, and it’s paid off: they’re now approaching 5 million TikTok followers. They’ve leaned in with a full content material group and day by day posts. However it’s potential to begin from scratch. Right here’s your roadmap:

1. Create a TikTok Enterprise Account

Begin by downloading the TikTok app, organising a enterprise account, and optimizing your profile. Ensure your bio is sharp, your profile picture is your retailer’s emblem, and that there’s a transparent hyperlink to your WooCommerce retailer.

2. Put up content material that clicks

• Be genuine and entertaining: Prioritize humor, storytelling, or behind-the-scenes content material over direct gross sales pitches. Consider exhibiting your vacation packaging course of or how your merchandise are made, and exhibit your model’s character.
• Leverage user-generated content material (UGC): Encourage your prospects to create content material together with your merchandise. Create a Branded Mission (which can assist you crowd supply content material) or group up with micro-influencers by way of the TikTok One Creator Market for natural, inventive shout-outs.
• Maintain posting: TikTok thrives on amount simply as a lot as high quality. Posting recurrently (even day by day!) will increase your possibilities of going viral. Your content material doesn’t should be excellent; it simply must be constant and fascinating.

3. Develop a glowing advert technique

Creating the proper mix of natural and paid content material could be difficult, however is definitely worth the effort. Should you want a number of concepts some assist to kick begin your advert technique, listed here are a number of instruments and codecs to contemplate:

• In-feed Adverts: Mix seamlessly into customers’ feeds — similar to common TikToks, however with a transparent call-to-action.
• Spark Adverts: Promote current natural posts (yours or another person’s) and leverage TikTok’s engagement tradition.
• Sensible+ Internet Campaigns: Leverage your WooCommerce product catalog via this AI-powered answer to run Sensible+ Catalog Adverts and discover the consumers almost certainly to transform.
• TikTok One: Artistic Middle: Discover trending vacation content material and top-performing movies for inspiration.

4. Let prospects try on the spot with TikTok Store

TikTok Store, presently accessible in choose markets, lets customers uncover merchandise instantly from movies and full their buy with out leaving the app. Should you haven’t set it up but, now’s the time. You possibly can flip viral content material into prompt gross sales — supreme for capitalizing on the vacation rush.

A GMV Max marketing campaign could be an effective way to develop your TikTok Store. It’s an automatic ecommerce answer that optimizes return on funding (ROI) and gross merchandise worth (GMV) throughout your whole advert placements. GMV Max campaigns could be arrange below your Store Adverts tab.

5. Companion with creators

Creators on TikTok are your secret weapon to spice up vacation gross sales. These content material creators have constructed credibility and belief together with your target market, making their product suggestions extremely persuasive. Get began by:

• Setting a funds for influencer partnerships, and search out creators who align together with your model’s voice and values.
• Discovering creators via discovery or the TikTok One Creator Market, which connects you with influencers, showcasing their engagement attain, views, and demographics. You possibly can register for an account after which seek for influencers and make contact with them instantly.
• Protecting it genuine. TikTok customers love natural, pure mentions of merchandise. A refined product placement in a cooking tutorial, as an illustration, will usually work higher than a flashy gross sales pitch.

6. Use analytics to information your technique

Use TikTok’s analytics to trace the efficiency of your content material and advertisements. Have a look at engagement metrics like views, likes, feedback, shares, and click-through charges to know what works finest. Refine your content material technique based mostly on insights out of your most profitable posts and advertisements.

We’ve lined the fundamentals, now we’ll dig into maximizing your TikTok efforts for the busiest procuring season.

Right here’s a enjoyable truth: Vacation procuring on TikTok begins early.

In 2023, there was a 190% enhance in #holidayshopping movies from the week earlier than Halloween to the week after (supply: TikTok inside hashtag information, US, week 43 vs week 45, 2023). This implies there’s a golden window for participating customers earlier than the frenzy even begins.

Capitalize on the early gift-hunting with content material that falls into certainly one of two camps:

• Gifting for others: Showcase merchandise that match totally different budgets or create reward information collection for area of interest audiences.
• Self-gifting splurge: With 87% of customers shopping for for themselves throughout vacation gross sales, lean into this pattern with incentives or offers on must-have objects (supply: TikTok Advertising Science US Vacation Analysis 2022 carried out by Materials).

These vacation developments present that TikTok is the proper place to seize early customers. From #BlackFriday to #Christmas and past, seasonal and holiday-specific hashtags drive tons of engagement:

TikTok weaves a various cultural tapestry, embracing and celebrating an array of traditions throughout the vacation season. In 2023, #Hanukkah had a 12.5% engagement fee, #Kwanzaa a 9.8% engagement fee, and #NocheBuena an 8.4% engagement fee.

Supply:

These are the six hottest kinds of content material that enterprise homeowners submit on TikTok throughout the vacation season, and the % of TikTok vacation customers that interact with these content material varieties.

*Supply: TikTok Advertising Science US 2024 Vacation Survey by way of AYTM, June 2024. Base: TikTok Month-to-month Customers 18+ who have a good time This autumn holidays (n=1000)

Listed here are some festive content material ideas to make use of in your retailer’s account:

1. Festive product showcases: Exhibit your merchandise in brief, enjoyable movies — add vacation music and filters for further cheer!
2. Behind-the-scenes: Give sneak peeks of your group prepping for the vacations, or highlight your limited-edition vacation packaging.
3. Present Guides: Manage your merchandise into classes — “Items below $50” or “Stocking stuffers for tech lovers” — and share them as bite-sized TikTok movies.
4. UGC campaigns: Encourage prospects to submit movies of your merchandise in vacation settings utilizing a branded hashtag (suppose #YourBrandHolidayJoy). Supply prizes for the most effective submissions.
5. Vacation hacks: Share fast suggestions utilizing your merchandise, whether or not it’s decking out an area with residence decor or cooking up a vacation feast together with your kitchenware.

Should you’re new to TikTok, there are a number of fundamentals it is advisable to get proper to unlock your full potential. Take a look at the TikTok for Woo setup information for the total particulars. It covers the right way to:

Join the TakTok for WooCommerce extension

Observe these step-by-step directions to arrange your Adverts Supervisor account and Pixel and begin creating advertisements.

Construct your first advert

Creating for TikTok is totally different, not troublesome. Use our AI-Powered Artistic Assistant for customized inventive options and CapCut for Businessʼ advert inventive templates for a pro-looking end.

Run your first marketing campaign

Use Web site Conversions Goal, optimize for Full Fee (or your required consequence), begin with a advisable advert group funds, and use Broad or Balanced concentrating on.

Nurture and optimize

Embrace two or three (or extra!) creatives and run campaigns for not less than seven days earlier than optimizing. When you have a TikTok Enterprise Account, use Spark Adverts, and think about using Internet Visitors Customized Audiences after your first campaigns.

Join your retailer catalog to TikTok via the TikTok for WooCommerce extension — and now’s a superb time to reap the benefits of the $6,000 USD advert credit score supply in your first marketing campaign (phrases and circumstances apply).

And there you could have it, of us! You’re now armed with all the pieces it is advisable to flip TikTok into your private vacation gross sales machine. Bear in mind, the important thing to TikTok success is being genuine, inventive, using the waves of common content material, and we hope you could have enjoyable doing it.

Mahrie leads built-in advertising at Woo, the place she bridges progress, product, partnerships, and demand gen to drive platform progress throughout retailers, builders, businesses, and tech companions. She’s spent her profession throughout SaaS, ecommerce, internet hosting, and open supply. Exterior of Woo, you may discover her biking, mountain climbing, or liking… varied dishes from eating places round Toronto.