The variety of European customers of procuring platform Shein continues to be rising, however not quickly. From August final 12 months via January this 12 months, a median of just below 156 million Europeans actively used the platform every month. That’s 6.9 p.c greater than within the six months earlier than. Most guests come from France.
This emerges from a brand new transparency report printed by the Chinese language firm underneath the Digital Companies Act. It’s the fourth time that Shein, one of many Very Giant On-line Platforms in keeping with the European Union’s definitions, has disclosed figures on month-to-month customers on this approach.
10 million new customers
For the interval from 1 August 2025 to 31 January, Shein experiences 155,740,287 ‘common month-to-month energetic recipients’ within the EU, over 10 million greater than within the months from February via June final 12 months. In Germany the rise was once more the strongest, with practically 2.3 million further customers.
In Germany, 2.3 million Shein customers have been added
On common, Shein attracted 22.2 million customers per thirty days from Germany. By that measure the nation ranks fourth, behind France (28.2 million), Spain (27.3 million) and Italy (25.0 million). By way of income, nevertheless, Germany has for years been Shein’s main European market. In response to the latest figures it’s the firm’s second-largest market general, behind the US and forward of the UK.
Development price
In share phrases, Shein grew the quickest in Belgium in the latest interval, rising 16.2 p.c to 4.6 million customers. Stable progress, however not spectacular. Within the comparatively small markets of Malta, Slovenia and Latvia the variety of customers declined. General progress within the EU, at 6.9 p.c, has slowed. Within the earlier reporting interval the expansion price was 11.6 p.c.
General progress within the EU has slowed
Shein has lately developed a European logistics heart in Poland, which exterior gross sales companions may use. In response to the corporate, the hub strengthens its long-term dedication to the area, permitting quicker and extra dependable service for patrons throughout Europe.
