Prior to now fiscal 12 months, German ecommerce big Otto was in a position to enhance its gross merchandise worth (GMV) by 6 p.c. It reached round 7.5 billion euros. By doing so, the corporate has outperformed the German on-line retail market.
In accordance with analysis by bevh earlier this 12 months, on-line product spending in Germany elevated 3.2 p.c in 2025. Final 12 months, the Otto Group already introduced that it has returned to profitability. The German on-line division retailer now has achieved additional development within the fiscal 12 months of 2025/26.
Market realized push in development
Platform income, or GMV, elevated 6 p.c and reached 7.5 billion euros. Its personal retail enterprise elevated its GMV by 3 p.c. {The marketplace} has reached a complete of 6,100 companions and contributed to development with a rise of 9 p.c.
Throughout the platform, there are actually 19 million gadgets obtainable. The very best gross sales development was seen within the class Vogue & Sports activities, with a 9 p.c GMV enhance. Dwelling & Dwelling additionally skilled sturdy development, with a 7 p.c GMV enhance.
There are actually 19 million gadgets obtainable on Otto’s platform
12.6 million energetic prospects
Prior to now fiscal 12 months, there additionally was a rise of 4 p.c within the variety of energetic prospects. In whole, 12.6 million individuals shopped at Otto. In accordance with the corporate, this may be attributed to an improved person expertise and optimized logistics.
Retail media income elevated 49%
Similar to many different on-line marketplaces, Otto is energetic in retail media. With its in-house promoting marketer Otto Promoting, it elevated its GMV by 49 p.c. This implies, that after once more, the corporate’s income stream grew above market degree.
“We’re delighted that we had been in a position to outperform the market once more this fiscal 12 months. This demonstrates that Otto can’t solely keep its place as Germany’s largest on-line store within the face of elevated competitors, but in addition additional increase it. This has created a really sturdy basis for gaining additional market share within the coming years”, mentioned Dr. Boris Ewenstein, CEO of Otto.
‘This has created a robust basis for gaining additional market share within the coming years’
AI and worldwide growth
The corporate has introduced that it desires to attain a turnover of 10 billion euros by fiscal 12 months 2028. It desires to develop by AI-powered procuring experiences, like hyper-personalization and professional recommendation from AI assistants.
The corporate can be opening up its market to worldwide companions, to stimulate additional development. Most not too long ago, it has opened up its market to Dutch sellers. Later this 12 months, sellers from Poland, Austria, France and Spain are anticipated to comply with. And in early 2027, Danish retailers will begin promoting on {the marketplace}.
“The internationalization of {the marketplace} is a crucial step for us to additional increase our curated product vary and concurrently present high-quality companions from different EU nations with entry to our high-reach platform,” mentioned Ewenstein.
Otto desires to attain a turnover of 10 billion euros by fiscal 12 months 2028
