Polestar is an electrical automotive model with an emphasis on efficiency and a sustainable future. Combining progressive expertise and modern designs, Polestar is concentrated on their mission to provide a very climate-neutral automotive by 2030.
In 2021, Polestar started providing extra merchandise as an extension of their model by means of their Polestar Additionals web sites. WooCommerce was the popular ecommerce platform of alternative of their earlier associate Prominate. In 2024, they rebuilt and launched a brand new multimarket ecommerce retailer with Offended Artistic, providing gadgets starting from artwork prints to clothes.
After evaluating a number of ecommerce choices for 2 months, they determined to stay with the clear finest answer: WooCommerce. We sat down with the industrial supervisor for Polestar Additionals to be taught extra about their resolution and the way it has paid off up to now.
- Drove B2C gross sales up 232% from 2024 to 2025.
- Accounted for B2C representing 44% of total gross sales in 2025, reflecting a 100% enhance from 22% in 2024.
- Elevated income by 40% from 2024 to 2025.
Polestar Additionals used WooCommerce from the beginning. After they wanted to shortly develop their ecommerce retailer throughout worldwide markets, WooCommerce delivered with capabilities that enabled them to take care of management and develop.
“It’s a versatile and cost-effective system that provides us full management over performance, design, and integrations — all with out compromising the person expertise.”
— Industrial Supervisor at Polestar Additionals
WooCommerce was already working effectively for Polestar Additionals, due to:
- How simple it’s to handle independently.
- How there isn’t a must depend on a developer for each change or new function.
- The way it saves them money and time, whereas being scalable and versatile.
It was handy to not transfer to a brand new ecommerce platform and have to begin from scratch.
“Because the platform already meets all of our present wants — from product and stock administration to fee options and marketing campaign dealing with — we noticed no motive to change to a different system,” stated their Industrial Supervisor. “Quite the opposite, persevering with to construct on what we’ve already established felt like a safe and good funding.”
At this stage, Polestar Additionals gives round 100 gadgets and counting, updating their multimarket, localized retailer each week for purchasers worldwide.
In shut collaboration with Polestar Additionals, Offended Artistic carried out an ecommerce infrastructure and design that aligned with Polestar Additionals’ picture and imaginative and prescient. From rebuilding the primary website’s mega menu to integrating WooCommerce, they made certain each factor of the web merchandise retailer was pure to the model.
Offended Artistic retained visible consistency throughout the Polestar Additionals web site with a customized service bundle that pulled menu gadgets in from an API endpoint offered by Polestar Additionals.
Past this, Offended Artistic additionally streamlined Polestar Additionals’ enterprise flows, migrated their stock, and improved their voucher system, successfully remodeling the location right into a customer-focused multisite with enhanced scalability and efficiency.
Utilizing a WordPress multisite powered by MultilingualPress, Polestar Additionals has localized their retailer throughout 21 international locations.
“Every nation has its personal website occasion throughout the community, permitting for full management over language, content material, foreign money, and native configurations,” stated their Industrial Supervisor. “This enables every market to tailor the procuring expertise to their particular wants whereas retaining every little thing underneath one technical umbrella.”
Offended Artistic additional optimized their multisite by constructing specialised plugins to permit for superior options comparable to inventory sync between websites, granting coupons per person position, and offering correct tax and duties in checkout based mostly on the client’s location.
Polestar Additionals’ ecommerce journey continues to ramp up. WooCommerce not solely met the corporate’s present wants, however extra importantly, laid the inspiration for continued progress in sustainability and innovation.
Polestar Additionals is now targeted on stabilizing their place in key markets and making certain every storefront is absolutely compliant with European Accessibility Act (EAA) laws — all whereas enhancing their buyer expertise and staying aligned with newest ecommerce traits to ship an much more seamless and user-friendly multimarket website.
Vanessa has spent her profession writing useful issues for folks throughout the tech area. Exterior of labor, she enjoys coaching for triathlon, rotating by means of hobbies, and exploring new locations each city and pure. She has two fluffy cats, maintains just a few succulents, and has far too many books on her TBR shelf.
