Final week, Ceconomy shared its technique for MediaMarkt and Saturn (additionally referred to as MediaMarktSaturn) for the approaching years. Collectively, the marketplaces achieved a GMV of 800 million euros in the course of the monetary 12 months 2025 to 2026. Based on the technique, the GMV will greater than double by the monetary 12 months 2028 to 2029.
In February, we reported that JD.com was mentioned to be in talks with Ceconomy, the proprietor of MediaMarktSaturn, about an acquisition. The sale has been permitted by the German authorities, however now nonetheless must be permitted by the EU Fee.
Minimal income improve anticipated by 2029
MediaMarktSaturn has just lately revealed its monetary outcomes for the monetary 12 months 25/26, and its technique of the subsequent three years. In whole, the businesses generated a income of 23.2 billion euros within the monetary 12 months 25/26. The corporate expects to lose a few of its market share, because of improve competitors with Amazon and Temu. Due to that, it’s anticipating a minimal improve in income by 28/29. It desires to succeed in whole income of round 24 billion euros.
The full income was 23.2 billion euros in 25/26 and is predicted to succeed in round 24 billion euros by 2029
Its EBIT margin was 2.2 % in 25/26, that means that it reached 500 million euros. The corporate is focusing on a small improve, to three.3 % by 28/29. This comes all the way down to 800 million euros.
No ecommerce targets
It’s placing that the technique presentation lacks any concrete targets for MediaMarktSaturn’s on-line gross sales channels. Up to now years, the presentation did all the time embody ecommerce targets. It’s unclear what it expects to generate in on-line gross sales by 2029.
Deal with on-line market
Nevertheless, the corporate have shared targets for its on-line market. It’s anticipated to develop its market GMV from 800 million euros (in 25/26) to 1.9 billion euros by 28/29. The corporate’s GMV would greater than double within the coming years.
MediaMarkt and Saturn will launch their market in Hungary this 12 months
MediaMarktSaturn has additionally shared a number of steps that may assist in attaining this development. {The marketplace} will launch in Hungary, by September this 12 months. Moreover, it desires to extend its market assortment, by including extra sellers, SKUs and new classes. These embody pet care, mobility, power, well being & sports activities and child & youngsters.
