The best way folks store is altering — quick.
Customers are not beginning their journey with search engines like google or storefronts. More and more, they’re turning to AI-powered instruments like Perplexity and Microsoft Copilot to find, examine, and purchase merchandise . And finishing the complete journey inside a single conversational expertise.
No searching.
No infinite tabs.
Only a query, a suggestion, and a checkout.
Eligible BigCommerce retailers can now be a part of that have.
We’re excited to share the GA launch of the PayPal StoreSync app, now out there within the BigCommerce App Market and Channel Supervisor. This new integration connects your product catalog on to PayPal’s agentic commerce ecosystem — placing your merchandise in entrance of consumers on the surfaces the place shopping for selections are already taking place.
What this truly means on your retailer
Consider StoreSync as a bridge between your BigCommerce storefront and the brand new technology of AI-powered procuring experiences.
As soon as you put in the app, your complete catalog, together with pricing, photos, descriptions, stock, and opinions, turns into accessible to PayPal’s agentic commerce infrastructure.
Because of this when a client asks an AI assistant for a product suggestion that matches what you promote, your merchandise can seem. And once they’re prepared to purchase, PayPal handles the checkout immediately, proper there within the expertise — no redirect required.
There’s no customized construct. No new fee integration. No further channels to handle.
You put in one app, and also you’re linked.
One integration, many surfaces
What makes StoreSync highly effective isn’t simply the place your merchandise present up right now — it’s how they scale tomorrow.
As an alternative of integrating with particular person platforms one after the other, you’re plugging into PayPal’s distribution layer for agentic commerce. That single connection provides you entry to:
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AI assistants like Perplexity and Microsoft Copilot
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Rising conversational commerce platforms
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New AI-powered procuring surfaces as they arrive on-line
It is a basically completely different mannequin from conventional channel growth. You’re not chasing platforms — you’re connecting to an ecosystem designed to evolve with how customers store.
A brand new channel hiding in plain sight: the PayPal Client App
AI-powered discovery is barely a part of the story.
With PayPal StoreSync, your merchandise don’t simply seem in AI assistants — they will additionally floor immediately contained in the PayPal Client App, one of many largest and most trusted digital wallets on the planet.
This creates a wholly new form of commerce channel:
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Your merchandise floor natively inside the PayPal app expertise.
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Customers uncover gadgets in a context they already belief for funds.
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Suggestions are powered by intent, habits, and conversational inputs.
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Checkout occurs immediately utilizing PayPal’s saved credentials.
With a whole bunch of thousands and thousands of energetic customers globally, the PayPal app represents a high-intent, high-trust setting the place discovery and conversion occur in the identical place.
It’s not simply one other market, it’s a built-in demand layer linked on to checkout.
You keep in management
For all of the methods commerce is altering, one factor doesn’t: You.
PayPal powers the transaction layer — together with checkout, fraud safety, purchaser safety, and dispute decision — however the buyer remains to be yours.
That distinction issues.
Many rising commerce fashions introduce intermediaries between you and your consumers. StoreSync doesn’t. Your merchandise, your model, and your operations keep intact whereas extending your footprint into solely new environments.
Why this issues proper now
Agentic commerce isn’t a future idea, it’s already reshaping how folks store.
AI-driven retail experiences are rising at an unprecedented tempo, and customers are adopting them sooner than most retailers are adapting to them. This creates a transparent alternative: Early movers get disproportionate visibility.
By connecting your catalog now, you place your merchandise to seem in these high-intent moments when consumers are actively asking for suggestions, not simply passively searching.
From discovery to checkout, totally linked
PayPal’s method to agentic commerce isn’t nearly discovery, it’s about closing the loop.
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AI surfaces seize intent
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Suggestions personalize discovery
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PayPal allows immediate, in-context checkout
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Orders circulation immediately again into BigCommerce
The result’s a seamless, end-to-end commerce expertise that reduces friction at each step from “What ought to I purchase?” to “Order confirmed.”
Constructed on a partnership that goes again over a decade
This launch builds on greater than ten years of partnership between BigCommerce and PayPal.
From powering funds with BigCommerce Funds to enabling purchase now, pay later and streamlined account administration, PayPal has been a core a part of how retailers transact and develop on the platform.
StoreSync extends that very same philosophy into a brand new frontier:
Extra functionality.
Much less complexity.
Now utilized to AI-driven commerce.
Get began
The PayPal StoreSync app is out there now within the BigCommerce App Market for U.S.-based retailers utilizing PayPal and/or Braintree for fee processing.
In case you’re in an eligible product class, you possibly can set up the app and begin connecting your catalog right now.
